Multimedia is a "need" of businesses nowadays. In the past, where they only use letters and postman to send their message to their client. Business is slow waiting till weeks for reply maybe even months if something happened and years if it needs to travel in the seas.
Making the product is same hard thing because you do it manually with your hands. No automatic machines to help you and do the product. Billboards for movies are also hard to do like they paint in a huge flat wood or even cement just to show the main design of the movie in the streets.
When Cory Smith was writing a blog about John Lasseter's work in the movie A Bug’s Life, she said that "Sometimes the technology is part of the business requirement". In his time technology was limited, one of the producers even said that they cannot put more than 50 characters in the screen.
"Could you imagine an ant colony with only 50 ants visible?" so that made them to do a much better technology and evolve their way in their business.
Multimedia changed businesses. Giving less time for business men to make their product for selling stuffs more and lesser the cost. Having to communicate with their clients fast.
Corey Smith Friday, July 15, 2011 at 2pm http://www.coreysmith.ws/blog/business-technology
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